AR Creative Review for NYT Marketing Team

Background

While working with the New York Times marketing team, we participated in quarterly department creative reviews. We would pin up all our work on black foam boards and then analyze it. One problem I encountered was the inability of this method to translate animations.

To build an integrated experience to review the boards and also include animations, we developed an AR app using Unity and Vuforia. We  pre-installed the app on iPads, which were distributed to all creative review participants. To watch the animations, participants could point their iPad at a specific image, and the app overlaid the appropriate animation on top of the image.