Chief Meetups
Scope: Product Design, UI/UX
Background
During COVID, Chief members sought deeper connections, leading to self-organized groups for both social and professional networking. However, members faced administrative burdens and lacked visibility into these groups. This project aimed to create a platform to streamline member meetups.
Research Logistics
Recruits
9 Chief memberss who have either organized a meetup or attended a meetup
• Organize regular community meetups (n=4)
• Organize community meetup once or twice (n=2)
• Attendees, including speakers and committee lead (n=3)
• Non-attendee (n=1)
Methods
30-45 minute interviews using 3 different research methods:
• Background interviews
• Card sorting
• Prototype as a proxy for discussion
Personas
Problem Statements
Flows
Outcome
• We “broke the internet” at the town hall when our exec team announced the launch of Meetups in October.
• 20% of our members had either hosted or attended meetups in the first 2 months.