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We’re the design partner for small nonprofits & mission-driven startups.


Location

New York


Website & App Design

Specialty
  • There are two types of designers: those who create artifacts and those who move you deeply by their artful use of all the tools. Michelle is equal parts data scientist, growth hacker, illustrator, brand strategist, empathy, ethnographer, venture analyst, leader, catalyzer, builder, and doer. I look forward to collaborating with Michelle for many years to come.

    Leslie Bradshaw, VP of Growth at Pyxos

  • Michelle is my secret weapon on all my nascent startup projects. She is a creative collaborator, who listens intently and challenges empathetically to solve the problem at hand. Her lighting fast, iterative designs and reliability have been key to rapidly testing and shipping product features for several of my teams. Highly recommend!

    Katie Chanpong, Venture Builder + Growth Strategis

  • She's a wonderful designer with a distinct perspective, so knowledgable about her field, and a conscientious mentor on top of it all.

    Catherine Man, Executive Director at Project Alpaca

  • I really enjoyed my time working together with Michelle. She's adds a lot of value to the team by being very insights-driven, is a reliable team member, and always exceeds expectations with high quality work!

    Laura Facussé, Consumer Insights & Product Strategy

  • Michelle is a creative force to be reckoned with. She truly inspires with her product ideas and UI/UX skills. Between Michelle's creative prowess and the rest of the team's programming skills, we were able to create another winning product that searched for articles which were relevant to your geolocation.

    Jon Hadis, Senior Software Developer at The New York Times

Services

Templated Website Design

Get a beautiful, mobile-friendly 5-page Squarespace website, built for your mission.

Pricing: $6,500+
*Micro nonprofits with an annual budget less than $100,000 and 5 paid staff can receive a 30% off as our sponsorship program initiative. Please contact us for more info.

    • Phase 1: Discovery & Planning
      We'll start with a kick-off meeting to understand your goals, brand, and content. We'll then create a website structure and design plan together with you using our workbooks.

      Phase 2: Design
      We'll design and build the 5-page website (Home, About, Services/Products, Contact, Blog/Donate) in mockups, incorporating your branding.

    • Phase 3: Revisions & Refinement
      We'll present the website for your review and incorporate two round of revisions. We'll also conduct 3 user testing sessions with your target audience to gather feedback and incorporate one round of revisions based on those findings.

    • Phase 4: Development & Training
      We'll implement & launch your website on Squarespace, and provide basic training on how to update and manage it.

    • A fully functional, 5-page Squarespace website

    • Mobile-responsive design

    • Branding integration

    • Basic SEO setup

    • Training on website management

    • User testing report with key findings and recommendations

    • 4–5 weeks

Custom Website Design

A unique website design tailored to your brand, goals, and audience, with unlimited pages and advanced styling on Squarespace, Webflow, or Shopify.

Pricing: $8,500+

  • Phase 1: Discovery & Strategy

    • We'll conduct in-depth research to understand your organization's mission, vision, values, target audience, and competitive landscape.

    • We'll develop a comprehensive digital strategy that aligns with your goals, including website design, content marketing, and online engagement.

    Phase 2: Custom Design

    • Our design team will create a fully custom website design that reflects your brand identity and provides an exceptional user experience.

    • We'll develop the website on Squarespace, Webflow, or Shopify.

    Phase 3: Launch & Optimization

    • We'll manage the website launch process, including testing, deployment, and quality assurance.

    • We'll provide ongoing support and optimization for 4-weeks post-launch to ensure your website continues to meet your evolving needs.

  • Everything in Templated Website Design, plus:

    • A fully custom-designed website with unlimited pages and tailored functionality built on Squarespace, Webflow, or Shopify

    • A comprehensive content strategy to guide your online communications

    • E-commerce capabilities, if required, to facilitate online transactions on Squarespace, Webflow, or Shopify

    • Ongoing support and maintenance to ensure your website remains effective

    • Comprehensive training for your team to manage the website effectively

    • A website that meets the highest accessibility standards

    • 8–9 weeks

MVP UI/UX Design

Rapid design solutions to launch your startup's MVP.

Pricing: $20,000+

    • Phase 1: User Research
      We'll conduct a brief discovery meeting to understand your product vision and target users. We'll then perform light user research to inform the design.

    • Phase 2: Wireframing & Prototyping
      We'll create wireframes to define the core user flows and build interactive prototypes for user testing.

    • Phase 3: Visual Design
      We'll apply visual design and prepare a design handoff package for your development team, including design documentation.

    • User research findings

    • Core user flow design

    • Interactive prototypes

    • Basic visual design

    • User feedback report

    • Design recommendations for development

    • Design handoff file in Figma

    • Minimum of 2 weeks, depending on the complexity

FAQ
  • We specialize in crafting user-friendly websites and applications. Our services include building and customizing websites on Squarespace, Webflow, Framer, and Shopify, as well as designing user interfaces and user experiences (UI/UX) for web & mobile apps using Figma prototypes.

  • We bring over a decade of enterprise-level software design experience from brands like Goldman Sachs, Nike, and The New York Times to help smaller organizations succeed online. As a certified NYC M/WBE, we offer a unique combination of deep experience, personalized attention, and a commitment to creating impactful, accessible, and user-friendly digital experiences.

  • We are based in Glen Cove, Long Island, New York – just east of Queens :)

  • Our process begins with a free consultation to understand your goals and create a tailored plan with a flat fee. Once started, we guide you through worksheets, design wireframes and mockups for your approval, conduct user testing for valuable feedback, and then move into development. We also handle basic SEO and Google Analytics setup, followed by website launch and optional ongoing support retainers. We emphasize clear communication and collaboration throughout.

  • We highly recommend Squarespace for most businesses and nonprofits because it offers a user-friendly platform that empowers you to easily manage and update your website content yourself, if needed. While we work with other platforms such as Webflow and Framer, Squarespace often strikes the best balance of power and ease of use for our clients.

  • Our website design projects typically start at $5,500, with the final cost depending on the project's complexity and specific features. We are happy to offer a 30% sponsorship discount for micro-nonprofits with an annual budget under $100,000 and 5 or fewer paid staff members. We provide a customized quote after our initial consultation to ensure complete transparency.

  • MVP UI/UX design focuses on rapidly creating the essential user interface (UI) and user experience (UX) for your startup's Minimum Viable Product (MVP). We prioritize core functionality and user needs to get your product to market quickly for early validation and feedback in a short amount of time.

  • The best way to begin is to use the contact form to outline your project needs. We're excited to learn more about how we can help you.

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